On January 12th, 2024, Varak inaugurated its new store spread across 2000 sq feet, where it now fulfils an average of 1500 orders monthly and aims to offer a two-hour window for fresh cakes across all emirates, solidifying its position as a leader in the luxury dessert market.
Dubai, United Arab Emirates– Varak, the epitome of luxury dessert experiences, is thrilled to announce the grand opening of its first boutique store in Business Bay. This milestone marks a journey fueled by passion, determination, and a sprinkle of sweetness, transforming a modest home-run enterprise into a culinary sensation.
Founded in 2020 by the dynamic duo of Preet and Diva, Varak embarked on a mission to redefine the luxury dessert scene in Dubai. With Preet’s Swiss hospitality background and Diva’s pastry prowess, the duo started crafting delectable treats from the cosy confines of their home kitchen. As demand grew, so did the Varak family, expanding to a team of seven dedicated members.
After 20 months of hard work and dedication, Varak took a leap of faith and utilised their own savings to move to a smaller space in Business Bay in November 2021. The boutique not only offered cakes but also introduced a fresh perspective on edible gifting, captivating UAE residents with their artisanal panned nuts and brittles.
Recognising the need for expansion, Varak secured significant funding in 2023, propelling them into a new era of growth and innovation. With the support of a seasoned angel investor with a portfolio including Addmind, Sunset Hospitality, Trove Dubai Mall, and Neat Burger, Varak opened its new store in Churchill Tower, Business Bay, and transitioned to on-demand services, solidifying its position as a leader in the luxury dessert market.
Varak’s new boutique store in Business Bay offers an exquisite array of afternoon tea cakes, desserts, florentine barks, gateaux, and bespoke treats that cater to every whim and fancy. Varak’s legendary Trifles are the perfect dessert for hosting colleagues, friends, and family. Their travel cakes are the quintessential pound cake loaves, perfect for morning or evening coffee, while their nuts and brittles make for the ideal personal or gifting snacks. Varak focuses on celebrating with its cakes and appreciating with its gifting range, offering the ultimate indulgence for those who crave a taste of luxury. The new store now allow customers to indulge in their favourite delights alongside a slice of cake and coffee.
Looking ahead, Varak is poised for further expansion and innovation. In 2024, the brand plans to extend its reach into Abu Dhabi and Dubai Duty-Free, offering its luxurious treats to a broader audience. Additionally, Varak aims to streamline its delivery operations, ensuring that fresh cakes are delivered within a two-hour window across all emirates.
Varak’s journey from a home kitchen to a boutique store embodies the spirit of entrepreneurial resilience and ingenuity, making it a shining star in Dubai’s vibrant culinary landscape.
About VARAK
Varak is a Dubai-based luxury dessert brand, established in 2020 by Diva, a seasoned pastry chef, and Preet, a seasoned food tech individual and Swiss hospitality graduate.
Varak creates luxurious and bespoke treats inspired by the glistening allure of gold, elevating every occasion to new heights of indulgence and elegance.
Diva’s passion for pastry-making led her to create artisanal pastries of the highest quality, using only the freshest cream, finest chocolate, and purest vanilla. Varak believes that no celebration or achievement should be marked without the finest taste and quality.
Preet’s expertise in hospitality and food tech industries, along with his entrepreneurial skills, help increase Varak’s reach in the local market while Diva’s keen eye for detail and refined sophistication drive her to continuously innovate and surpass the ordinary.
Varak’s offerings include a range of afternoon tea cakes, desserts, florentine barks, gateaux, and bespoke treats that cater to every whim and fancy. Varak’s legendary Trifles are the perfect dessert for hosting colleagues, friends, and family. Their travel cakes are the quintessential pound cake loaves, perfect for morning or evening coffee, while their nuts and brittles make for the ideal personal or gifting snacks. Varak focuses on celebrating with its cakes and appreciating with its gifting range, offering the ultimate indulgence for those who crave a taste of luxury.
About Co-Founders- Preet & Diva
Preet and Diva, the dynamic duo behind Varak, are not only a power couple in life but also in business. Their journey began with a shared love for food, but it was their passion for creating something extraordinary that led them to start their own venture.
Preet has lived in Dubai for over 7 and a half years and has made significant contributions to the city’s food and tech scene. He has worked with leading companies such as Kitopi, Limetray, and Spades, where he gained extensive experience in food tech and sharpened his entrepreneurial skills to a fine edge.
Preet’s impressive resume includes a BSc Hons in Hospitality from Switzerland, where he honed his craft in the art of hospitality.
His expertise, combined with his vast experience has made him a force to be reckoned with in the industry.
Diva’s decade-long experience in baking and her culinary wizardry make her the perfect partner to craft innovative and delectable confections. Her unwavering commitment to using the finest ingredients and attention to detail ensures that every Varak creation is a masterpiece that truly stands out.
Preet and Diva’s story is an inspiration for anyone looking to start a business with their significant other. With the right combination of skills, passion, and dedication, anything is possible. Together, they have created a brand that embodies luxury, sophistication, and impeccable quality, catering to those who demand nothing but the best.
