UAE-based agency, DUNE | 23, joins forces with Argentine FA to enhance its offering across the MENA region
Partnership will enable Argentine FA to increase its presence in markets including KSA
DUNE | 23 was nominated for the Best Agency prize at the 2024 Sports Industry Awards
Tuesday October 1st – Dubai, UAE: The Argentine Football Association continue opening international markets, and makes the official announcement of DUNE | 23 as its official agency to continue strengthening its growth, generating incremental commercial opportunities, and mastering social media channels in the Middle East.
This new strategic alliance will allow AFA to increase its presence in specific markets such as Saudi Arabia, the United Arab Emirates and Qatar. The prestigious agency, DUNE | 23, will organize events dedicated to the expansion of the AFA brand in the region, create the appropriate digital content and be a reference point for new commercial and sponsorship opportunities.
AFA is carrying out the most important digital expansion in history and strengthening the internationalization of the AFA brand and its National Teams, generating individualized interactive content in each market, and together with DUNE | 23 will dedicate specific resources to continue expanding commercial opportunities in the Middle East. Fans of the Argentine national team in this region will have access to day-to-day information in their language and cultural touch, fans in the MENA Region will be closer to the Argentine National Team with the AFA Arabic-language socials at @afaoficial_AR (Arabic)
Lloyd McMillan, Managing Partner, DUNE | 23, said: “We are delighted to be working closely alongside the Argentine Football Association, a globally renowned organisation whose national team are the current world champions, as their expansion within the Middle East continues.
“DUNE | 23 boasts a proven track record of delivering first-class results for our portfolio of clients across the Sport & Entertainment industry, and our in-house team of experts look forward to elevating the profile of the Argentine Football Association, and the fantastic work they are carrying out, across the region.”
Jamie Hosie, fellow DUNE | 23 Managing Partner, added: “The Argentine Football Association is highly regarded across the globe with an unmatched passion for the sport. This is a wonderful opportunity for two exciting, innovative brands to come together and forge a fruitful, successful working relationship.
“Both DUNE | 23 and the Argentine Football Association are fully aligned on the long-term objectives of the campaign and our Commercial Partnerships team, who boast an incredible reputation within the industry, are thrilled at the prospect of implementing their expertise and securing match-winning results for our newest client.”
Leandro Petersen, Marketing and Commercial Director of AFA, added: “The constant search to expand our brand position and generate new commercial opportunities finds us today celebrating this agreement with the prestigious Middle East agency DUNE | 23. We will increase the presence of AFA social medias in Arabic and continue to take steps forward in the constant expansion of the AFA and National Team brand together with DUNE | 23. At an unbeatable moment in AFA National Team history, and after the recent announcement of companies such as Prestige One, leader in the Real State segment in Middle East, the MENA region companies will find in AFA, a strategic communication allied and a valuable brand partner with unprecedented popularity. Our long-term goal with DUNE | 23 begins today.”
