The UAE to Host the “Made in Russia” Festival-Fair for the First Time

The capital of the UAE, Abu Dhabi, will host the “Made in Russia” festival-fair for the first time. The event will take place from February 21 to 25 at Yas Bay Waterfront. The festival is organized by the Russian Export Center with the support of the Abu Dhabi Chamber of Commerce and Industry and the UAE Embassy in Russia. The national brand “Made in Russia” is being promoted jointly by Russian Export Center (REC) and the “Roscongress” Foundation.

The fair aims to showcase the industrial potential and diversity of high-quality Russian-made products while introducing local residents to Russian culture.

Visitors will have the opportunity to sample and purchase a variety of goods, including canned vegetables, pastries, berry jams, fruit pastilles, baby food, dairy products, snacks, and other food items produced by Russian manufacturers from various regions. Tastings and cooking masterclasses featuring traditional Arab and Russian dishes made from Russian ingredients will also be organized for local attendees.

More than 10 companies will present their cosmetic products in Abu Dhabi. Additionally, the fair will feature a wide range of souvenirs and clothing.

As is customary, the REC will place significant emphasis on the business program. During the festival-fair, Russian producers will hold negotiations with potential partners, including distributors, representatives of retail chains and supermarkets, the HoReCa sector, and industry associations.

Participants in the business meetings will include manufacturers of construction materials, timber and lumber, equipment, food products, perfumes, and cosmetics.

“The UAE is one of the priority markets for Russian companies and an important hub for exports to the Middle East. Given the significant potential and prospects for the development of trade and economic cooperation, the REC chose the UAE as the venue for the new ‘Made in Russia’ festival-fair. A wide range of products will be presented at the fair in Abu Dhabi, showcasing the capabilities of Russian agricultural and industrial producers. This event is not only designed to strengthen business ties between Russia and the UAE but also to promote cultural exchange and bring our nations closer together,” stated Veronica Nikishina, General Director of the REC.

The main theme of the festival in Abu Dhabi will be the renowned Mezen painting, one of the oldest traditional crafts of the Russian North. Visitors to the festival-fair will enjoy a rich cultural program, including masterclasses, performances by creative groups showcasing folk dances and music, screenings of well-known Russian animated films for families, and other activities that immerse attendees in the richness and uniqueness of Russian culture.

Four “Made in Russia” festivals have already been successfully held in various provinces of China.