Meet the under 30 Founders in Fashion, Lifestyle & Wellness
Dubai, UAE, 25 August 2025 – NUMAISH®, the UAE’s leading fashion and lifestyle exhibition platform, proudly announces the launch of its NUMAISH® Woman – Gen NEXT Campaign, a special initiative celebrating women entrepreneurs under the age of 30 who are reshaping the future of fashion, lifestyle and wellness.
This campaign is the key focus for the upcoming NUMAISH® Festive Fair on 20 & 21 September 2025 at Jumeriah Emirates Towers, it will shine a spotlight on emerging female founders and entrepreneurs from diverse backgrounds, offering them a powerful stage to showcase their journey and their entrepreneurial spirit.
“NUMAISH® has always been more than just a shopping destination. It is a platform that amplifies voices, creates opportunities, and empowers women to thrive,” said Manisha Kumar Chhabra, Founder & CEO of NUMAISH® Lifestyle Exhibitions. “With the Women Next Gen campaign, we aim to recognize the incredible drive of under-30 entrepreneurs who are bringing fresh ideas, sustainable practices, and creativity to the industry.”
Introducing the Next Gen Entrepreneurs
The NUMAISH® Woman – Gen NEXT Campaign celebrates four remarkable
young women, each carving her own path in Dubai’s vibrant entrepreneurial landscape. From wellness and fashion to flowers and cafés, these women are redefining success on their own terms — and showcasing it in style.
Gauri Sarma – Founder of Shop Be Athletica
Gauri Sarma is the powerhouse behind Be Athletica, a purpose-driven activewear brand inspired by racket sports and ‘90s varsity style. After graduating from the London College of Fashion with a degree in Fashion
Management, Gauri gained experience at Cult Mia, Chalhoub Group, and OUNASS before launching her own venture.
Be Athletica blends style with performance through ethically produced, small-batch collections designed in collaboration with designers in the UK and US. The brand has cultivated a vibrant community of women in padel, tennis, and fitness, and has been featured in Sheerluxe Middle East, L’Officiel, Emirates Woman, Cosmopolitan ME and more.
Beyond work, Gauri loves tennis, padel, and strength training, and she
actively participates in Dubai’s entrepreneurial circles. Her personal style reflects her brand: bold, refined, and globally inspired, with a focus on quality, tailoring, and statement pieces.
Dimple Phulwani – Founder of Renee Café
Dimple Phulwani is the creative force behind Renee Café, a stylish café in Dubai that combines culinary innovation with a cozy, vibrant atmosphere. Renee Café is a space that feels like home while offering a unique experience — a place for connection, comfort, and community.
Dimple studied hospitality in Switzerland, gaining international expertise in service, operations, and the art of creating memorable experiences. She returned to Dubai to open Renee Café in the very neighborhood where her family has deep roots, making the café a personal extension of her heritage and love for the city.
With her impeccable eye for aesthetics and hospitality, Dimple has positioned Renee Café as a lifestyle destination, celebrated for its welcoming ambiance, innovative menu, and attention to detail — reflecting a perfect balance of global training and local warmth.
Gunisha Sahni – Founder of Glowell
Gunisha Sahni is redefining wellness in Dubai with Glowell, a next-gen supplement brand designed for modern, busy lifestyles. Born and raised in Dubai, Gunisha studied Biomedical Science and International Health Management in London, blending scientific knowledge with a passion for wellness innovation.Glowell offers premium liposomal liquid supplements in travel-friendly sachets, delivering up to 64x better absorption than traditional capsules. The products are vegan, halal, sugar-free, gluten-free, and made in Germany, reflecting Gunisha’s commitment to effective, accessible, and empowering health solutions.
Driven by the mission to make wellness effortless and transformative, Gunisha has created a brand that turns health into a ritual of self-love. Glowell is a perfect blend of science, convenience, and lifestyle — inspiring busy Dubai residents to prioritize their well-being.
Aasttha Parekh – Founder of Butter Bloom Bar
Aasttha Parekh is the visionary behind Butter Bloom Bar, a boutique florist specializing in fresh bouquets, flower boxes, hampers, luxury gifting, and event décor. Founded in 2020, Butter represents timeless elegance, refined femininity, and an artistic approach to floral design. Aasttha graduated from Istituto Marangoni with a degree in Fashion Business and brings experience from the marketing teams of leading online fashion
platforms. Her family’s long-standing diamond jewellery business inspired her exceptional eye for color, design, and aesthetics, shaping Butter’s signature style.
Butter Bloom Bar combines high-quality florals, forever roses, signature fragrance candles, and curated gifting experiences to create moments that are sophisticated, memorable, and emotive. Aasttha’s work reflects a seamless blend of luxury, creativity, and personal passion — making her a leading voice in Dubai’s lifestyle and gifting scene.
Since its inception in 2012, NUMAISH® has showcased over 3,000+ designers and entrepreneurs in more than 80 shows bringing global fashion and lifestyle experiences to Dubai’s cosmopolitan audience. The NUMAISH® Woman Gen NEXT Campaign reinforces NUMAISH®’s commitment to empowering women- led businesses and nurturing the region’s entrepreneurial ecosystem.
The NUMAISH® Festive Fair will take place on 20 & 21 September 2025 at Jumeirah Emirates Towers, Dubai, inviting visitors to shop exclusive collections, engage with the inspiring Next Gen entrepreneurs, and celebrate the spirit of festive fashion.
Event Details: NUMAISH® FESTIVE Fair.
- Date: – 20 & 21 September 2025 | Sat & Sun
- Location: Jumeirah Emirates Towers, Dubai
- Timing: 11:00 AM to 8:00 PM
- Entry: Free for all visitors.
- Parking: Complimentary Valet Parking for all shoppers.
