Act Now or Miss Out: Exclusive Deals in the Big Bad Wolf Sale’s Closing Days

Act Now or Miss Out: Exclusive Deals in the Big Bad Wolf Sale’s Closing Days

Mar 16, 2024
  • The Big Bad Wolf Book Sale is running for the last week in Dubai, and offers a literary experience like no other, featuring over two million books of various genres, free admission, and massive discounts of up to 75%.
  • Attendees can take advantage of special promotions, including discounts, and participate in contests to win exciting prizes

6th March 2024, Dubai United Arab Emirates: The fifth edition of Big Bad Wolf Books, the biggest book sale in the world, is currently underway in Dubai, captivating book lovers with an unparalleled selection of over two million books. Visitors can expect up to 75% off on a wide variety of genres from bestsellers to children’s stories, business reads, and a rich variety of Arabic literature on more than 2 million books! The event is free for all to visit at Sound Stage 2, Dubai Studio City, until March 10, 2024.

By providing books at affordable prices, the Big Bad Wolf Book Sale seeks to foster a lifelong appreciation for reading and bring about positive changes for the community. Engagement around reading and literature is also soaring. An independent report by Mapper360 has suggested that conversation around the merits of reading is up by 7% among the citizens of UAE. This rise in discussions about reading shows just how important the Big Bad Wolf Book Sale is in helping more people in the UAE inculcate a habit of regularly reading books, especially during the National Reading Month.

To make this experience even more exciting, shoppers can enjoy additional savings with promotional offers such as AED 15 off on purchases of AED 300, AED 35 off on purchases of AED 500 in a single receipt, and a special AED 50 off for returning customers who can show their previous receipt from Dubai 2024 sale and must spend at least AED 350 in a single receipt.

In addition to these promotional offers, visitors can also participate in two exciting contests –The Book Haul and Share & Win Bookmarks, grand prize of a trolley full of books, if they share a creative video or photo of their sale experiences on social media platforms with the hashtag #BBWDUBAI2024. Participants are also required to repost Big Bad Wolf Books’ Dubai poster from their Facebook and/or Instagram (public profiles), tag @bigbadwolf.uae and 2 friends, including the hashtag #BBWDubai2024, to stand a chance to win Big Bad Wolf themed bookmarks.

Andrew Yap, the Co-Founder of Big Bad Wolf Books, shared his excitement over the book sale and invited more people to experience it. “The community’s passionate reception has been incredibly heartening for us. Each book sale brings us fresh evidence of how books can bring people together and spark inspiration and creativity. At the Big Bad Wolf Book Sale, there’s a discovery waiting for every kind of book lover.”

Before the sale closes on March 10, 2024, check out the Big Bad Wolf Book Sale at Sound Stage 2, Dubai Studio City, where visitors can connect with other book lovers, engage in discussions and avail books at great prices. Visit their website to learn more about the sale and how to enter the competitions. Make the most of the last few days of the sale, this is the final chance to dive into a sea of stories. Happy book hunting!

For more information, visit



Hashtag: #BBWDubai #BigBadWolfBooks

About Big Bad Wolf Books: The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess’ founders, Andrew Yap and Jacqueline Ng. In the founders’ words, the primary mission is to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to EVERYONE. Known as the World’s Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to Change the World One Book at a Time, by encouraging people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them. We believe that the more knowledge that one gains, the better equipped a person is to meet the exacting demands of today’s competitive world. Since its inception, the Big Bad Wolf Book Sale has evolved tremendously, going global and touring 37 cities in 15 countries, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Taiwan, United Arab Emirates, including Malaysia

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