ADIHEX 2025 announces Premier Motors as Hunting Tourism & Safari Sector Sponsor with Land Rover, Lincoln and Ford on display
Abu Dhabi, 7 – September 4, 2025 – The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) has announced Premier Motors, a leading automotive dealership in Abu Dhabi, as the Hunting Tourism & Safari Sector Sponsor at the 22nd edition. With an expanded presence and larger footprint at this edition, Premier Motors is showcasing the latest models from Land Rover, Ford and Lincoln, which is making its debut at the event.
Held under the patronage of His Highness Sheikh Hamdan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club, ADIHEX 2025 is organised by ADNEC Group, a Modon Holding company, and the Emirates Falconers’ Club, offering visitors a celebration of Emirati culture, tradition and innovation across unique and diverse sectors.
Taking centre-stage at the Land Rover display is the Defender 110 X-Dynamic HSE P400 ‘Houbara Edition’, a masterpiece of bespoke craftsmanship with only three units produced worldwide and exclusively for ADIHEX. Finished in a striking Crystal Khaki Milan full-body foil, the Houbara Edition features the Extended Black Pack, Gloss Black wheels, and unique design elements including Crystal Khaki recovery eyes, brake callipers, a bonnet decal, rear badging, A-frame, side gear carrier, and ladder. Inside, a matching instrument panel and laser-etched ‘1 of 3’ branding echoes the rugged nature of the outside and underscores its rarity.
Also featured are the equally rare Classic Defender Works V8 Trophy II Edition 90 and 110. These pay homage to the original Defender’s formidable 70-year legacy and illustrious legacy of rugged exploration in the world’s most iconic and demanding all-terrain competitions. Equipped with a 5.0 litre petrol V8 engine and eight-speed ZF automatic transmission, these magnificent vehicles combine cutting-edge performance with classic heritage.
Lincoln is making its first appearance at ADIHEX with the 2025 Navigator. The car is Lincoln’s flagship full-size SUV and epitomises American luxury in the UAE. The Navigator combines powerful performance, refined comfort, and state of the art technology for a seamless and connected driving experience. Also on display is the Lincoln Corsair, a compact luxury SUV, and the Nautilus, and mid-size luxury SUV, both designed for flawless connectivity and personalised comfort, with advanced driver-assist technologies and a premium interior.
Ford’s presence at ADIHEX highlights its most capable vehicles, with models like the F-150 Raptor R, a high-performance off-road truck; the Expedition Tremor, a rugged full-size SUV; the Ranger Raptor and Bronco Raptor, both engineered for extreme terrain adventures; and the Everest, a versatile 7-seat SUV blending adventure-ready features with comfort and smart technology for everyday driving.
The 22nd edition of the Abu Dhabi International Hunting and Equestrian Exhibition has brought together a distinguished selection of leading local and international brands. The event provides visitors with an exceptional cultural experience that highlights the authenticity of Emirati heritage and its global appeal, with a strong focus on sustainable hunting practices and aligning all activities with the highest environmental sustainability standards.
For inquiries and more information about the Abu Dhabi International Hunting and Equestrian Exhibition, and to stay updated with the latest developments, please visit the exhibition’s website: https://www.adihex.com
