SIBF 2023 excites brains and tingles taste buds the with “Sweet Dream” tour
SIBF 2023

SIBF 2023 excites brains and tingles taste buds the with “Sweet Dream” tour

Nov 6, 2023

The Sharjah International Book Fair (SIBF) has welcomed a delectable addition to its offerings
as the delightful “Sweet Dream” roaming show captivates attendees at the prestigious literary

The leading protagonist – a chocolate-covered chef – delights the audience as he hands out
delicious cupcakes to the book fair’s visitors. The roaming show seamlessly bridges the worlds
of books and gastronomy. As the chef roams through the event spaces and interacts, the
tantalising aroma of freshly baked cupcakes fills the air, drawing visitors and adding excitement
to their SIBF experience.

The delectable cakes, adorned with intricate designs and crafted with the finest ingredients,
serve as a symbolic embodiment of the concept that just as one’s palate savours the rich
flavours of food, so too can one’s literary tastes indulge in the richness of words and stories.
This unique initiative fosters a deeper connection between the pleasures of the palate and the
joy of reading, emphasising the parallel experiences of savouring good taste in food and
developing an appetite for diverse genres. As visitors relish the delectable treats while exploring
the 1.5 million titles offered at the SIBF 2023, they are encouraged to explore the various
flavours of books and develop a nuanced palate for the written word.

The Sharjah International Book Fair continues to be a leading platform for fostering a love for
books and art and promoting cultural exchange. The Sweet Dream event and other “delicious”
events at the Cookery Corner add an unforgettable touch of sweetness to the enriching
experience for all attendees.

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